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Beijing seeks to integrate culture and tourism

Posted: 13 Jan 2021



Beijing seeks to integrate culture and tourism

China Daily |Updated: 2021-01-12 14:01




Tourists visit the Badaling Great Wall, a signature destination of Beijing. [Photo/Xinhua]

Experts discussed the integration of culture and tourism to boost travel consumption at the Capital Tourism Development Forum in Beijing in late December.


The forum held by the Beijing Tourism Society and Beijing Union University aimed to find solutions to better tap the capital city's cultural and tourism resources and optimize the tourism-business environment.


The pandemic is expected to cause a 50 percent year-on-year drop in domestic tourist visits and consumption for 2020, China Tourism Academy president Dai Bin says.


Inbound tourism plummeted by 90 percent.


"Yet we can see that the massive tourism demand based on national consumption has never disappeared, and digitally driven smart tourism has continued to innovate," Dai says.


Dai says he's optimistic about tourism development in 2021, which is based on the country's goal to eliminate extreme poverty and become a "moderately prosperous society" (xiaokang shehui), as well as the positive results from the demand-side reform outlined at the nation's annual Central Economic Work Conference to stimulate economic development this year.


"Tourism will go from full business resumption to full consumption recovery," Dai says.


He expects pandemic controls, increased consumption and innovation-driven industry upgrades will become focuses of the tourism sector this year.



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